ENTRY STRATEGY INTO
INDIAN MARKET
AS
AN INDIAN COMPANY
A foreign company can commence
operations in India by incorporating a company under the Companies Act, 2013 through:
Joint Ventures (JV)
or
Wholly Owned Subsidiaries (WOS)
A) Joint
Ventures (JV):
Joint Venture (JV) refers to the
formation of a new company by two or more partners who join hands for a common
objective.
Foreign Companies can set up their
operations in India by incorporating a Joint Venture (JV) Company with an
Indian partner and/or with the general public and operating either as a listed
company or as an unlisted company.
Benefits of
JV for a foreign investor:
- Access to new markets and distribution
networks.
- Increased capacity.
- Sharing of risks and costs (i.e. liability)
with a partner.
- Access to new knowledge and expertise,
including specialized staff.
- Access to greater resources, like
technology and finance.
Drawbacks of JV for a foreign
investor:
- The objectives of the venture are unclear.
- The communication between partners is not
great.
- The partners expect different things from
the joint venture.
- The level of expertise and investment isn't
equally matched.
- The work and resources aren't distributed
equally.
- The different cultures and management
styles pose barriers to co-operation.
- The leadership and support is not there in
the early stages.
- The venture's contractual
limitations pose a risk to a partner's core business operations.
B) Wholly
Owned Subsidiaries:
A wholly owned subsidiary is a
company whose entire capital is owned by a parent company or holding company.
Wholly owned subsidiaries allow the parent company to diversify, manage, and
possibly reduce its risk. Foreign companies can also set up wholly owned
subsidiary in sectors where 100% foreign direct investment is permitted under
the FDI policy.
For registration and incorporation of
the company, an application has to be filed with Registrar of Companies (ROC)
as well as RBI. Once a company has been duly registered and incorporated as an
Indian company, it is subject to Indian laws and regulations as applicable to
other domestic Indian companies.
Foreign equity in such Indian
companies can be up to 100% depending on the requirements of the investor,
subject to equity caps in respect of the area of activities under the FDI
policy.
Benefits:
· Maintenance of effective control over its
subsidiaries.
· Access to a new market.
· ransaction costs including the cost of
negotiating and transferring information and capability to another firm, cost
of personnel training, cost of losing the opportunity to having direct sales or
getting the full amount of profit, and the threat of creating a competitor in
markets beyond the purview of the agreement might be avoided.
· It minimizes the dissemination risk.
Drawbacks:
· Involves highest level of risk and
commitment by the foreign investing companies.
· A few nations are hesitant to setup
entirely owned subsidiaries by outsiders in their nation.
· There may be a conflict of interest between
the parent company and its subsidiaries.
· More taxes may result with use of separate
business entities.
Planning to set up a business
requires detailed analysis of few of the below factors:
- Feasibility
of the product/service in question
- Demand
of the product/service in question
- Nature
of establishment
- Ease
of setting up
- Cost &
time involved in set up
- Number
of government approvals required to set up
- Tax
Liability
- Post
set up annual filings with the government